'The Devils' are an official Manchester United digital collection series, released by Tezos, club sponsor, in 2022. This followed the release of an inaugural collection called 'The Keys' in the same year. Inspired by the past, present and future of the Club, 7,777 non-fungible token (NFT) 'Devils' were released to fans in December 2022, at an initial mint price of 30 Tezos (a cryptocurrency). Minted on the Tezos blockchain, the Devils sold out within a few days of launch, and can now be acquired on secondary NFT markets, such as objkt.com.
The Devil's Digital Collectibles
Each Devil NFT is unique, both visually, and also in terms of the digital 'traits' aligned to each collectible. Since launch, the club has 'gifted' further exclusive NFTs to holders of The Devils (with the terms and claims process for such gifts changing from season to season). Holders have also, from time to time, been offered free prize draw entries, including opportunities to win signed merchandise and VIP tickets for both the men's and women's teams.
Whilst the future outlook for The Devil's is somewhat uncertain, ManUtdProgs views these collectibles, similar to match-day programmes, as a unique part of the club's history; as the first unique Manchester United Digital Collectibles.
The Devil Rarity Index below seeks to estimate the rarity of each Devil NFT, based on the mix of traits present. A higher Rarity Index scores indicates a rarer Devil. However, this doesn't necessarily indicate a more valuable Devil (see The Devil's Traits below).
To use the Devil Rarity Index select the traits of a Devil by clicking on the lists below and selecting the appropriate traits. You can see the traits of individual Devils on marketplaces such as objkt.com. The Overall Rarity Index Score is shown in yellow if you are using a compatible browser. For comparison purposes, the rarest Devil has a score of 23,336.25 (Token ID 6,739).
The Devil's Traits
Shortly after launch, it was announced that several Devil traits would yield additional utility, linked to on-pitch moments, for both the Manchester United men's and women's teams. Utility was by way of exclusive gifted NFTs, available to holders of Devils with certain traits - see image (source: The Devil's Official Discord Channel).
This utility has changed several times since launch. The image to the left (posted on the official Discord group in August 2024), shows the current utility breakdown and rewards, which is linked to the online Fantasy United game.
For example, all Devils receive a free NFT when the men's or women's team win. Devil's with the 'Classic Pose' trait are rewarded with an exclusive free NFT when an Academy player scores 15 of more Fantasy United points in the club's inline game.
Devil NFTs with traits that attract utility have continued to command a significant premium on secondary NFT markets (regardless of their Overall Rarity Index score). For example, there have been numerous examples of 'Red' coloured Devils with the 'Scarf' trait selling for more than 'Green' coloured Devils (which are inherently rarer) on the secondary NFT markets.
It is not known how long utility will be attached to these traits, but for the time being, prices in the secondary NFT market continue to reflect the potential rewards.